VCU news

By Christy Rabil
VCU Business Services

As part of the 11th annual Collegiate Licensing Company’s College Colors Day celebrations, Virginia Commonwealth University is participating in the inaugural College Colors Challenge and is encouraging fan support across social media for the Rams. The grand prize is a chance to win an all-expenses paid trip to the College Football Playoff National Championship game. Local Richmond establishments are also offering special deals for Rams fans in the weeks leading up to College Colors Day on Sept. 4.

College Colors Day, created by the Collegiate Licensing Company (CLC), is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience. Fans across the United States are encouraged to wear the apparel of their favorite college or university throughout the day. College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of fans. 

The College Colors Challenge is a new, socially fueled national contest surrounding College Colors Day. By participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit and vie for a trip to college football’s title game. The challenges revolve around three categories represented by the hashtags: #SQUADPIC (large group), #FAMPHOTO (family) and #SELFIE (individual). Some of the challenges include fans posting an epic trick shot video while wearing their colors, an awkward college colors family photo and college colors displayed at the office.

VCU fans can download the College Colors app (currently available in both the iOS App Store and Google Play Store) and visit CollegeColorsChallenge.com for full challenge details. The grand prize winner will receive round-trip airfare, hotel accommodations and two tickets to the national championship game in Glendale, Arizona, courtesy of CLC and the College Football Playoff. 

In honor of the College Colors Challenge, VCU Trademarks & Licensing is partnering with local restaurants and retailers to bring great deals to Rams fans. Between Monday, Aug. 10, and Friday, Sept. 4, Rams fans can wear their VCU gear and take advantage of the following opportunities:

• Aug. 10, 17, 24, 31: Chili’s at VCU, $5 Black and Gold Burger*.
• Aug. 11, 18, 25, and Sept. 1: Metro Grill, 15 percent off food*. 
• Aug. 12, 19, 26, and Sept. 2: Home Team Grill, $3 off sandwiches, salads and entrees*. 
• Aug. 13, 20, 27, and Sept. 3: Social 52 – 25 percent off food*. 
• Aug. 14, 21, 28, and Sept. 4: Retailers Day – Deals each week at RamTech, Virginia Book Company and New Normal Apparel*. 

The College Colors Challenge kicks off Monday, Aug. 10. Winners for the first set of challenges will be announced via CollegeColorsChallenge.com on College Colors Day, Friday, Sept. 4.

*Offers may not be combined with any other offers; see store or restaurant for details. 

About VCU Trademarks & Licensing
The VCU Office of Trademarks & Licensing ensures proper usage of VCU’s name and symbols by monitoring the quality and consistency of all merchandise bearing VCU marks. Revenue generated from this program supports and enhances many student programs and scholarships. For more information about VCU Trademarks & Licensing, visit bsv.vcu.edu/trademarks-and-licensing.

About The Collegiate Licensing Company 
CLC is a division of global sports and entertainment company IMG.  Founded in 1981 and headquartered in Atlanta, Ga., CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. For more information on CLC, visit: CLC.com or IMGCollege.com. 

About VCU and the VCU Medical Center
Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 226 degree and certificate programs in the arts, sciences and humanities. Sixty-seven of the programs are unique in Virginia, many of them crossing the disciplines of VCU’s 13 schools and one college. MCV Hospitals and the health sciences schools of Virginia Commonwealth University comprise VCU Medical Center, one of the nation’s leading academic medical centers. For more, see www.vcu.edu.