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Virginia Commonwealth University Brandcenter alumni once again played their part in the annual spectacle that is the Super Bowl, contributing their expertise and talent to the creation of a bevy of commercials that aired around the world during Sunday’s broadcast.

As in past years, the Brandcenter, part of the School of Business, was well-represented in the parade of big-budget ads that serve as an entertaining aside to the big game itself. Ultimately, 11 Brandcenter alumni had a hand in nine of the commercials that aired during Super Bowl LI.

Below are this year’s ads with Brandcenter ties.

• Bud Light - Matt Spicer (copywriting) - W+K NYC

 

• NASCAR FOX Sports - Lily Fu (art direction) - Pereira & O’Dell

 

• Audi - Mike McGuire (copywriting) and Allison Hayes (art direction) - Venables Bell & Partners

 

• Toyota Mirai  - Spencer Isaac (strategy) - Saatchi & Saatchi LA

 

• Battle of Evony - Lydia White Dunay (art direction) - Butler Shine Stern & Partners 

 

• Hyundai - Anna Andreen (art direction) - Innocean (social, online content)

 

• Aflac - Marie Matuszewski (strategy) and JP Martin (strategy) - Publicis Seattle

 

• TurboTax - Susan Land (art direction) - Wieden + Kennedy PDX

 

• Sprint - George Bennett (strategy) - Droga5

 

For a YouTube playlist of Brandcenter alumni ads, visit www.youtube.com/playlist?list=PLf1Ut7oll3e5qX5pjg_xJM5Ie0071yBrF.

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