Feb. 5, 2018
Super Bowl ads showcase VCU Brandcenter talent once again
Brandcenter graduates helped produce ads for major brands, including Bud Light, Pringles, T-Mobile and Hyundai.
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Super Bowl ads are bellwethers for American sentiment.
“What we’re beginning to see are signs that people are exhausted by the vocal left/right divisions that have separated friends and family members,” said Virginia Commonwealth University Brandcenter professor Kelly O’Keefe. “The astute Super Bowl marketer will take advantage of the opportunity to reflect a coming back together of Americans with messages that are powerful, but not divisive.”
In recent years, Super Bowl ads have been divided into two broad directions: humor and social significance. Whichever path they took, last night’s commercials had one thing in common — they were, for the most part, immensely entertaining. And, as in past years, several VCU Brandcenter graduates helped bring some of those ads to the screen:
Tourism Australia - Kevin Weir (art direction, 2012) and Chris Colliton (copywriting, 2012), Droga5
Bud Light - Alex Ledford (copywriting, 2012) and NJ Placentra (art direction, 2012), Wieden + Kennedy NY
Pringles - David Canavan (copywriting, 2010), Grey NY
E*TRADE - Adam Calvert (copywriting, 2006), MullenLowe Boston
Jack Links jerky - Allison Hayes (art direction, 2005), Carmichael Lynch Minneapolis
T-Mobile - Husayn Raza (art direction, 2009), VML Seattle
Hyundai - Tim Anderson (strategy, 1999), Innocean
BRAVO network - Stasean Ridley (creative brand management, 2016), Zambezi
Toyota - Richard Beahm (copywriting, 2015) and Marc d'Avignon (copywriting, 2005), Saatchi LA
Starbucks (pre-game ad) - Matt Meszaros (copy writing, 2013) and Lauren Albee (art direction, 2014), 72andSunny
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